Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
(Non)traditional Buddhist readathon blessing:
Just as the books fill the shelves,
Pile together on the floor and stack up on the table
So may the joy of the readathon
Flow forth to brighten your day and lift your spirit.
Books already read, books in progress and books yet to be read.
By the power of every word on the page
May your book be delightful,
As scary as Lovecraft’s Cthulhu
Or as sweet as a box of See’s candy.
Let the power of the images evoked by words
Keep you stay awake long through the night
May no obstacle impede
Your day filled with books.
For all of those who are reading today
Who follow in the path of Dewey
May your day be filled with the four blessings
Of fabulous books, tasty snacks, comfy chairs and joy.